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Concept film · 2026

iiJin

A vertical apparel film built around footwear made to stand the wearer taller. Treatment, shot list, generated stills, motion, edit and sound, cut to 12.6 seconds.

Concept work. This film was made independently and was not commissioned by iiJin. The brand’s garment, footwear and artwork appear as the subject of the piece; they remain iiJin’s.

Stand Tall. 12.6 seconds, vertical, six shots and a composited end frame.

01

The film

A model in a red iiJin printed tee, black cropped trousers and heavy black platform combat boots, standing full length on a pale seamless backdrop, lit to make the boots read as architecture.
Hero frameThe shot the whole film builds toward
Extreme macro of the lugged platform sole of a black patent leather combat boot, raking light picking out each tread block against a dark floor.
Opening macroStarting on the sole, because the sole is the point
Mid-body framing of the red iiJin tee, the white chest print centred and legible: the iiJin wordmark above an outlined heart containing two large eyes and a curved smile.
GarmentThe print held at mid-body, where a camera would linger
02

Brand accuracy

The iiJin chest print laid on a flat red field the colour of the shirt: the iiJin wordmark above an outlined heart holding two large eyes and a curved smile, in off-white.
Brand assetThe chest print, rebuilt and measured against the original
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