Strategy
Which platforms are worth the effort for this audience, and what gets posted on them.
Social
Social media management
Social gets easier the moment it has a rhythm. VEDA9 turns planning, production, publishing and response into a routine the business can keep up.
VEDA9 plans, produces and publishes on a fixed cadence, with the content made in-house rather than pulled from a stock library. What customers say back is treated as research: comments, questions and objections feed the next round of content, the website copy and the ads.
What this covers
What gets made.
Content production
Photography, video, graphics and captions, produced rather than sourced.
Publishing
A steady cadence, planned ahead, so presence does not depend on a spare afternoon.
Community management
Replying to comments and messages like a business that wants the enquiry.
Social listening
What customers are saying, turned into better content, offers and decisions.
What the business keeps the accounts, the content produced, and the master files behind it.
How it runs
From plan to published.
Plan
Platforms, cadence and the content themes worth repeating.
Produce
A batch of content made in advance, so publishing is never the bottleneck.
Publish and respond
Posting to the calendar, replying to what comes back, reporting monthly.
Questions
Before committing to a cadence.
Which social platforms should our business be on?
The platforms its customers actually use, which is usually fewer than it feels like it should be. For most local service businesses that means one or two done properly, typically Instagram or Facebook. Concentrating the available effort on one or two builds a stronger presence than spreading it across six.
How often should we post?
A cadence that can be sustained for a year matters more than a high number sustained for a month. For most businesses two to four posts a week is realistic and enough. Consistency beats volume, because a cadence you can hold gives you more chances to learn what actually earns attention.
Do you make the content or do we send it to you?
VEDA9 produces it: photography, video, graphics and the writing. Businesses that want to contribute their own footage from the job site or the shop floor are encouraged to, because real work photographs better than anything staged, and it is folded into the plan.
Will social media bring us customers?
For most local service businesses, social is a trust and memory channel rather than a direct response one. It tends to produce fewer direct enquiries than search or paid advertising. What it does is make a business familiar, so that when someone does need the service, they already recognise the name. Judging it purely on enquiries usually means killing it before it does its job.
Can you handle the comments and messages too?
Yes. Community management is part of the work rather than an add-on, because an unanswered question in the comments is a lost enquiry in public view.
What does social media management cost?
Scope and pricing are set after a conversation about the platforms, the cadence and how much content has to be produced. Production is usually the part that moves the number, not the posting.
Free website teardown
See the first three things worth improving.
VEDA9 reviews your website and identifies the first three changes most worth making.
Short, specific and written in plain language.
studio@vedanine.com
Vancouver, BC