Strategy
Which platforms fit the audience, what the campaign is for, and what a result is worth.
Paid
Google Ads and paid social management
Paid advertising is usually the quickest way to find out whether an offer works. Verified tracking is what turns that spend into evidence, whether the first answer is a win or a lesson.
Campaigns are built to a target return and never launched before the measurement behind them is proven. Ad creative is produced in-house, so the ad and the page it sends people to are designed as one thing rather than handed between a media buyer and whoever built the website.
What this covers
Where the budget goes.
Tracking first
Conversion tracking installed and verified before any budget goes live.
Ad creative
Copy, images and video produced in-house, built to be tested rather than admired.
Media buying
Structure, bidding, audiences, negative keywords and ongoing optimisation.
Reporting
Spend against results, in plain language, with what to cut and what to scale.
What the business keeps the ad accounts, the full campaign history, the creative and the conversion data.
How it runs
From tracking to spend.
Plan
Platform, audience, budget and the number the campaign is being judged on.
Build and verify
Campaign built in full, tracking installed and tested end to end, then launched.
Optimise
Weekly management against the target, with the spend moved to what is working.
Questions
Before the first dollar.
How much should we spend on Google Ads?
Enough to gather data faster than the sales cycle, and no more than the business can afford to treat as a test for the first month. The right floor depends on how competitive the category is, since a click in a legal or trades category can cost many times one in a low-competition niche. The first month is a measurement exercise; scaling is a decision made after it.
Do you charge a percentage of ad spend?
Scope and pricing are set after a conversation about the account and the platforms involved. What is fixed is the shape: the management fee is agreed up front, in writing, and billed separately from the media spend, so nobody is paid more for spending more of the client's money.
Who owns the ad account?
The client owns the advertising account. Campaigns are built inside the business's own accounts wherever possible, so if the relationship ends, the account, the history and the data stay with the business. Accounts are never held as leverage.
Why are our ads getting clicks but no enquiries?
Clicks without enquiries point to a useful question: where in the path is the mismatch. It is usually the search term, the ad, the offer, the landing page, the form or the tracking. Each one is checkable, and reviewing the full path before touching the campaign is the faster route to the answer.
Should we run Google Ads or Meta ads?
Google reaches people already looking for what you sell, which suits services people search for at the moment they need them. Meta reaches people who are not looking yet, which suits products that can be shown and businesses building demand. Many businesses eventually run both; starting with one and proving it is cheaper than splitting a small budget.
Can we pause the campaigns anytime?
Yes. Nothing is locked into a long commitment, and a campaign can be paused, resumed or wound down as the business needs.
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