Photography
Product, premises, people and the work itself, shot to be used everywhere.
Content
Content production: photography, video and copy
Every channel runs on content, and every channel gets easier when something useful is ready to publish. One production plan can feed the website, search, social, advertising and email.
Photography, video, writing and creative are produced in-house and planned as one job, so a single shoot or a single idea feeds the website, the search pages, social, advertising and email instead of being made once for one post and forgotten.
What this covers
What gets produced.
Video
Short-form for social, longer pieces for the site, plus the cutdowns for advertising.
Copywriting
Website pages, articles, emails, ads and captions, written to the same voice.
Creative
Graphics, print and campaign assets, built from the same brand system.
Planning
A calendar, so content is produced ahead of when it is needed rather than late.
What the business keeps the full-resolution masters and the right to use them anywhere, with no ongoing licence.
How it runs
From brief to channel-ready.
Plan
What each channel needs over the next stretch, and what one production can cover.
Produce
Shot, written and made in-house, in batches rather than one piece at a time.
Distribute
Cut and adapted per channel, published to the calendar.
Questions
The ones worth asking.
Why not just use stock photography?
Stock is fast and it is the fastest way to look like every competitor, because they are shopping in the same library. Real photography of the actual work, premises and people is the one asset a competitor cannot copy. For trades and local services in particular, photographs of finished jobs are the proof a headline can only claim.
How much content does a business actually need?
A business needs less content than it expects, once production is planned. One proper session can carry several weeks across social, the website and advertising, because the same material gets cut and adapted per channel. The problem is rarely volume; it is producing in batches ahead of time instead of scrambling weekly.
Do you write blog articles?
Yes, and they are written to answer what customers actually search for rather than to hit a word count. An article that answers a real question earns search visibility and can be reused as an email, a social post and a page section.
Can you work with footage we shoot ourselves?
Yes. Phone footage from a job site is often more convincing than anything staged, and it is edited, graded and cut into something usable. Businesses willing to capture their own work as they go get much more out of a content plan.
Who owns the photos and video?
The client owns the photography and video outright. Everything produced is handed over in full resolution and can be used anywhere, for as long as the business wants, with no ongoing licence.
What does content production cost?
Scope and pricing are set after a conversation about what is being shot, how often, and which channels it has to feed. A single production session and an ongoing monthly calendar are quoted differently.
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studio@vedanine.com
Vancouver, BC